Well, the answer is yes, according Luxury Society & Digital Luxury Group. Both firms are well versed in this area of luxury, just check out their respective websites. So I am more likely to believe them.
“Digital Luxury Group and Luxury Society are the.. wonderful groups ..who launched the World Luxury Index™ Handbags. Unveiling for the first time, a ranking and analysis of the most searched-for handbag brands within the luxury industry, based on the unbiased search inputs coming from global luxury consumers in major search engines.
Their research examined over 130 brands, through 130 million+ searches, in eight countries. In a bid to better understand the search behaviours of consumers seeking both premium brands – such as Coach, Hugo Boss, Calvin Klein, Michael Kors, Kate Spade, Furla and Longchamp – and major luxury brands – such as Armani, Bottega Veneta, Burberry, Chanel, Dior, Fendi, Gucci, Hermès, Louis Vuitton, Ferragamo and Prada.
This is some worthwhile research that is actually interesting… I think they should do more of this sort of stuff! who’s with me?
Below are the Top 10 results, and it may surprise you a little! It surprised me!
The biggest surprise has to be Coach. I would have thought that both LV or Chanel would take out the honors of this research. Coach has been around for a long time but I would have never considered them as a luxurious brand. I would compare the brand to the likes of Oroton in Australia, but maybe bigger.
In saying that I totally love the Spring 2012 campaign that Gwynneth Patrow stars! And since purchasing my first bangle in NYC in 2010, I really like their style aesthetic.
Below is a little something that I put together care of my friends @ Polyvore. Here are my picks from their current collection. You can check them all out and the rest of their current collection at Coach
Below are some other wonderful statistics from the research performed.
The picture below gives you an idea of where in the world people are doing their searches for Luxury Handbags. It seems that per 1000 handbag searches that the UK has the largest number of searches! Interesting.. And even more interesting, Australia does not even get a mention. Hmm, I wonder if that means Australians were not part of the group surveyed, or whether we do not even rank per 1000 hand bag searches – ooohhh..
Here are some other results that may interest you:
“Japanese consumers are beginning to move beyond their famed affection for Louis Vuitton handbags, in a market where 85% of Japanese women already own a Louis Vuitton product (The Economist). The brand ranks 9th in Japan, and makes it the only country where Louis Vuitton does not rank in the top 5.
In the European market, Coach is much less popular than its global #1 ranking would suggest. The American brand ranks only 29th in Italy, 19th in France, 11th in Germany and 7th in the UK.
In France, Lonchamp is the most desired brand online, with almost twice the searches for handbags than Louis Vuitton, which comes in 2nd.”
(Information taken from Luxury Society )
So, how many of you agree with this?? Should we conduct our own survey? I think so. So, if you were searching for a luxury hand bag, which would be your favored brand?
Is there a choice of all of them.. :). Think mine would be Chanel or Hermes!
Enjoy your weekend!